I recently handed out my award for Worst Film Poster of 2009, and despite the snark and razziness, don't be mistaken, I do love film posters-- So, yes: I hit ya because I love ya.
Early in my Hollywood career, I worked on the studio production side of Key Art-- so I know the amount of time, effort and weekends that go into them.
2009's Best Film Poster of the Year:
No question about it, this was the poster of the year. Film of the year? No. Poster? Yes.
The image tells you everything you need to know walking into the movie: The world has gone to shit. There are Terminators. Conceptually, it even plays Google Maps off Skynet-- Pretty ingenious in all honesty.
The big thing I was taught while working in the biz (and something that is constantly in my head for comic book cover design) is readability. You want the person standing 20 feet away to be able to see your image and visually process it-- this poster succeeds on that level, but the real fun is getting up close to it: When your inches away, you'll pick out the details of buildings and even cars on those freeways.
A big thumbs up to the gang at Art Machine for a technically stunning and jaw dropping image. Your No-Prize is in the mail!
HONORABLE MENTIONS
There was some really great Keyart this year and I feel bad if I didn't call attention to a few of them:
Coraline did some really cool Edward Gorey-esque stuff with the alphabet:
The ENTIRE District 9 campaign was flawless:
I know you're going to think I'm kidding, but Orphan was just so surreal you had to look at it:
Star Trek, which had the challenge of reinventing without alienating, straddled the line perfectly with the sleek "Enterprise in motion" posters:
And finally, Where The Wild Things Are-- which, what can I say, just worked for me:
Big hand and a kick ass year! Seeya in '10!
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